AI is now a primary research channel for B2B buyers.
Buyers use AI to research categories, evaluate vendors and validate decisions before a sales conversation begins. AI Finder™ determines whether your business is visible and credible within that process.
AI systems do not invent opinions about your company. They reflect the signals your business has built over time. AI Finder™ identifies which signals are working, which are absent, and where the gaps are limiting your discoverability.
The founder insight
AI Visibility problems are rarely AI problems. They are usually positioning, messaging, authority or go-to-market problems that AI simply exposes.
AI Finder™ is a business growth diagnostic — not a technical audit.
Most assessments examine one dimension. AI Finder™ is an evidence-led competitive diagnostic across four business factors that determine whether AI systems discover, understand and recommend your company: Product Marketing, Go-to-Market, Strategic Communications and AI Visibility.
The output is not a list of technical fixes. It is a prioritised assessment of which business fundamentals are limiting your AI discoverability — and what to address before investing in execution.
| What AI Needs to Recommend You | Can a Technical Fix Alone Solve It? | How AI Finder™ Evaluates It |
|---|---|---|
| Understand what your company does | ✕ | Product Marketing — positioning clarity, messaging and differentiation |
| Understand who you serve | ✕ | Go-to-Market — customer segments, use cases and market relevance |
| Trust your claims | ✕ | Strategic Communications — media, thought leadership, third-party validation, earned credibility and reputation |
| Recognise consistent market signals | ✕ | Go-to-Market — content, partnerships, communities and industry presence |
| Retrieve accurate information | ✓ Partly | AI Visibility — GEO, structured data, entity optimisation and technical discoverability |
Technical optimisation helps AI find you. Business clarity helps AI recommend you. AI Finder™ measures both.
One diagnostic. Four dimensions. A clear path to execution.
AI Finder™ is an evidence-led competitive diagnostic that analyses the four business dimensions determining AI discoverability. An analyst assesses market signals across each dimension, turning evidence into a readiness score, competitive gap analysis and prioritised 90-day roadmap.
Product Marketing
Positioning • Messaging • Differentiation
Positioning clarity, messaging strength and differentiation — the foundation AI systems use to understand what your company does and why it is relevant to a buyer’s query.
Go-to-Market
Use Cases • Buyers • GTM Signals
The market signals your GTM motion generates — content, community presence, partnerships — that AI systems use to assess category relevance and authority.
Strategic Communications
Earned Media • Thought Leadership • Brand Authority
Your presence in the publications, conversations and platforms that AI models index as authoritative sources — including media coverage, analyst recognition, third-party validation and earned credibility. External evidence is weighted far more heavily than self-description.
AI Visibility
GEO • AEO • Platform Discoverability
The outcome layer. When a buyer queries an AI about your category, does your company appear — and in what context? AI Finder™ evaluates the technical and structural signals that influence how AI platforms retrieve and present your business.
AI Finder™ is an evidence-led competitive diagnostic that analyses the four business dimensions determining AI discoverability. An analyst assesses market signals across each dimension, turning evidence into a readiness score, competitive gap analysis and prioritised 90-day roadmap.
Start with measurement. Not assumption.
AI Finder™ is Brand Cocoon’s evidence-led AI discoverability and competitive-readiness diagnostic. An analyst assesses market signals across four dimensions — Product Marketing, GTM, Strategic Communications and AI Visibility — turning evidence into a clear readiness score, competitive gap analysis and prioritised 90-day roadmap.
Request an AI Finder™ assessmentWhat the assessment covers
- Product Marketing assessment — positioning clarity and messaging strength
- GTM readiness review — market signal coverage and category presence
- Strategic Communications analysis — earned media, authority footprint and third-party validation
- AI Visibility evaluation — discoverability signals and structural gaps
- Executive Readiness Score (0–100)
- Competitive gap analysis — where competitors appear and you do not
- Prioritised 90-day roadmap with execution sequencing
The AI Finder™ Executive Assessment
AI Finder™ is an evidence-led competitive diagnostic across Product Marketing, Go-to-Market, Strategic Communications and AI Visibility. An analyst assesses market signals across each dimension, turning evidence into a clear executive readiness score, competitive gap analysis and prioritised 90-day roadmap.
- Executive Readiness Score (0–100)
- Momentum Map™ — visual strength snapshot across four dimensions
- Product Marketing assessment
- GTM readiness review
- Strategic Communications analysis (incl. Brand Authority)
- AI Visibility evaluation
- Competitive Readiness benchmarking
- Priority Actions + 90-Day Roadmap
Executive assessment. 100% confidential.
Execution across all four dimensions
- Positioning and messaging refinement
- GTM narrative and market signal development
- Thought leadership and strategic communications
- Media coverage and authoritative backlink building
- Ongoing AI discoverability monitoring and iteration
Sustained work across all four dimensions.
AI Finder™ identifies what needs to change. Execution is how that change is built and maintained. Brand Cocoon works across all four dimensions — sharpening positioning, strengthening GTM signals, building communications authority and improving AI discoverability. When execution is aligned to the diagnostic, each action reinforces the others.
The window to establish AI Visibility is open. It will not stay open.
The businesses that build AI Visibility now will be the ones AI systems recommend consistently. Brand Cocoon works with B2B technology companies to build that foundation — starting with AI Finder™ and executing across all four dimensions.